Monday, November 2, 2026

Do you really need another framework?

Yellow timber building frame against a blue sky

Frameworks are comforting.
Four boxes. Three circles. Six steps. Add a funnel if we are feeling ambitious.
They help organise thinking. There is nothing wrong with that.
The trouble begins when the framework becomes the thinking.
Sometimes the answer is not hidden in another matrix. The product is weak. The price is wrong. The customer does not care. Distribution is poor. The team is not executing.
No acronym can rescue that.
A framework should help you see.
Not give you somewhere to hide.
Where's the problem?


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