Positioning sounds static.
Find your position. Own it. Defend it.
Except the market refuses to stand still.
Find your position. Own it. Defend it.
Except the market refuses to stand still.
Competitors move.
Consumer expectations change.
New categories emerge.
Technology alters what people consider normal.
Consumer expectations change.
New categories emerge.
Technology alters what people consider normal.
You may stay exactly where you are and still discover that your position has changed because everything around you moved.
That is the irritating thing about positioning.
You are not the only one doing the positioning.
You are not the only one doing the positioning.
Sometimes standing still is movement.
Just in the wrong direction.
Just in the wrong direction.
Which floor are you on?
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