No matter how much you learn and practice. No matter who and where you learned it from. Eventually, you will still have to figure it out on your own. That’s just how things are. One half people can tell you, teach you, coach you, do it for you. The other tougher half, you have to figure it out yourself.
Depending on
who you are, you will find this exciting or terrifying.
Did you figure it out?
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If you want to stand out, be less conventional. There is less competition there.
Sometimes
standing out doesn’t have to be absurd. You just have to be willing to do what
others aren’t willing to do. Great work ethic being one.
Everyone will
say they can work hard. But how many can truly have the commitment and
consistency to do it daily? Something conventional now becomes unconventional.
Just turning up and being there all the time with your whole presence can’t be
done by many people.
Who can keep up?
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If all the KOLs are saying the same thing in your industry, you really need to wonder. Think hard and question even harder.
Do they all sound the same and regurgitate the same thing because it is group-think or is it really the best practice?
Or consider this, they feel threatened for taking a different stance fearing being seen as a pariah.
Are you hearing the truth?
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Learn to speak truth to yourself and swallowing that cold brutal truth. That’s the only way what you think, what you feel, what you say, and what you do can be authentic. If you can’t convince yourself, you can’t convince others.
How authentic are your actions?
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Your product can be fantabulous, supercilious, and whatever superlatives you want to describe your product. That’s all good as long as you have a specific market for it. No, and it’s not everyone. Be very specific about the market that will purchase your product.
You would think it is basic marketing. But like common sense that is not so common, even the basics of marketing aren’t adhered to when experienced founders or marketers get too excited about their products.
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Spend as much time designing your marketing as much as you spend time designing your product. Some people spend so much time focusing on the product that they cut short on planning and executing the marketing of the product. Do the same for your budget allocation as well.
What did you spend on?
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