Who is failing whom?

If you are a consumer-oriented company, then understand that the marketing department’s function is to deliver to the consumer. In that sense, while it carries the most weight in extracting value from the market, other departments have equal responsibility to deliver to the needs of the marketing department. They are to ensure that marketing gets what they need so that the end consumer is happy. Happy to part with their money that will fatten your pocket. Sometimes the failing of a company in marketing isn’t the fault of the marketing department. It’s other departments failing to deliver to marketing so that they in turn can deliver to the market.  

Is marketing a culture in your company?

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