Wednesday, October 19, 2022

How can you falter?

We always tell prospects that if we are engaged as their consultants, “We tell them what they NEED to hear and NOT what they WANT to hear.”

A prospect told us recently right after I said that, “What if we know what we really want and just need you to execute it?”

I was a little taken aback with the arrogance. The lack of marketing humility is so important in any marketing plan's success.

Perhaps she has not heard of an old term in the military called “red team” recently made famous by General Stanley McChrystal.

What’s the weak point in your plan?

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