Data is such a sexy word now; everyone loves it. As if, when they sprinkle a few words of “data” here and there in their sentence, it would make them look like George Clooney or Isabella Rossellini.
The data that you have must be turned into workable decisions. Otherwise, it’s just plain old information or knowledge. It does nothing.
Match your decisions to the data that you have. That’s sexier than using “data” as a management soundbite.
So what if you know?
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