Thursday, February 20, 2020

Whose attention do you want?

Your job as a communicator is to get the attention of people who may seemingly be uninterested in your brand. That’s where the bulk of the market is. There are more people uninterested in your brand that those who are genuinely interested. If you know they are uninterested, it makes your job all the harder. That’s why you need to do work that breaks the clutter.

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