Thursday, February 13, 2020

Can’t they say that as well?

In a world where most things are commoditised; everything you say, you can bet that your competitors can say it too. To truly own a position takes time and investments. If you have the patience and is willing to invest, you can own it. Think of all your favourite taglines, they can all be owned by their competitors. The only reason you remember them is because these brands spent time and money making you associate that tagline with their brand.

Do you have the time and money?

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