I don’t care if
I am right. I care if I am helping you think better. To do that you need to
help yourself. Challenge your own experience and dogmas. Rethink what you think
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Are you wrong?
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If you are a professional,
then do what professionals do. Keep doing good work and keep upgrading
yourself. There will always be the amateurs that will under charge and do what you
do for a fraction of the price. But they will never get where you are as long
as your keep your ethics high and your work great. They will always have a
market because there are always people going for cheap. Eventually, those who
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Consumers are
lazy. That’s why branding works. It works by giving people short cuts so they don’t
have to think. If you complicate your communications, the consumers get
confused and go for your competitors instead.
Are you saying
too much?
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