There are no excuses to be ill-informed about your industry, your market and how the world works in your market. It is your responsibility as a marketer to be thoroughly informed about it. The things, science, people, culture and everything that touches what you market.
Go read something substantial about it. Read books. Yes, they still exist in this
digitized world. Read something that will unsettle you and makes you think
harder and better.
Choosing what
to read on your social media feed will continue to suck you into the comfort zone.
How unsettled
are you?
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