Monday, October 14, 2019

What’s your job?

Marketing and sales aren’t serving two masters. They only serve one. The company they work for. It should not even be a debate. One maintains and increases consumer demand. The other maintains and increase trade uptake of the company’s product. It’s not rocket science. Don’t complicate it. One makes sure the consumers wants the product. The other ensures that the consumers can get it in as many places as the consumer demands.

How’s your sales?

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