It’s easy to
say you want to get out of the comfort zone when you don’t act upon it. It’s
the acting upon that wish to get out that will take you out of the comfort zone.
But that acting itself will bring pain and most times, most people don’t even
go there. Because the very thought causes them discomfort. So, the retreat into
their cocoon of excuses. Merely saying they want to get out of the comfort zone
makes them think they are making an effort.
If you can’t take
action, at the very least entertain opposing thoughts to yours. Consider other
opinions. After 26 years in this business, I have developed a knack of knowing
which brand will succeed and which won’t. Most times, when it comes to small and
medium enterprises all else being equal, it’s the key decision maker’s close
mindedness that kills the business. They won’t even entertain opposing thoughts.
Danger lurks
in the corner when you get comfortable.
What are you
uneasy with?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
