The answer you don’t want to hear is “We don’t know.”
Fact is, even if we have the perfect formula, we still
won’t know.
All formulas work. All formulas don’t work. You can swap
the word “formula” with principle, recipe, method, process, procedure, …whatever.
Whether something works even though it has worked before
depends on a myriad of factors. Those factors may not be replicable. Secondly,
it only works when done properly. Even Olympians stumble at crucial moments. For
a small impactful event to bring your marketing campaign to its knees takes a
lot less.
We can only do our best.
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