Friday, August 18, 2017

Are you everywhere?

If you look at the definition of the word “salient” it means, “prominent or conspicuous”, it also means “projecting or pointing outwards”. When used in the process of branding, this becomes an all important word.

Big brands are brands that have saliency. Brand saliency then becomes an important measurement in your brand tracking. Your brand would have to be “prominent or conspicuous” -which is a function of budgets and media deployment. You know you can have a huge budget but deployed wrongly. Your brand also has to be “projecting or pointing outwards” – which is a function of messaging.

Get your message and media right, your brand saliency would increase and with that your sales too.

What’s your protruding point?

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