This deserves a longer answer. But for today, let’s start with this. In running a campaign, perfect is the enemy of good - whether it is a marketing campaign or a military campaign. Don’t take it from me. Ask Jeff Boss, a thirteen year Navy SEAL team member with four Bronze Stars with Valor and two Purple Hearts - “Of the 200 plus missions I went on as a Navy SEAL, not one went according to plan. Not one.”
Learn to navigate chaos.
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