Friday, July 11, 2014

When do I stop?

Branding is a process. It’s like eating a balanced diet, exercising, getting enough rest. You don’t do it once and stop. You don’t do it once and expect long term results. You don’t think about it as a cost. All else being equal, if you get it right you have a healthy brand. Do it even better, you have a fit brand.

How disciplined can you be?

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