No you didn't do it on your own. Yes, you put in your effort
and sometimes it seemed you were the only one helping you.If you looked hard enough, you will realize someone helped you.In fact, many people helped you -
one way or another. Some gave you second chances. Some coached you. Others
taught you. Some were tougher, some were kind. Yet others offered words that
needed to be heard. Regardless how you succeeded, pay it forward. And pay it forward nicely. Who helped you succeed?
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There is a Chinese saying, “秀才遇到兵,
有理说不清” translated to loosely mean, it’s difficult
for a scholar to reason with a soldier. Sometimes
it’s better to just walk away. What do they listen to?
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Some people in your company are very cooperative.Nice even. But they are “inefficient and ineffective” by barely delivering. You know those who are just passable rate. Sure they did not fail, but as far as the company is concerned they failed you. Remove these people. You can add ten more great players into your team but your company won’t go any faster. In fact, good players may just start to drop off. Who is slowing the company down?
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I don’t know why they are ahead. I can only guess. You were waiting for your perfect moment. You didn't dare to put your foot downwith the other departments
that are dragging their feet. You were waiting for their “permission”. You believe in big steps. You look down upon small steps.
You forget thataccumulated small steps become the big step you were waiting
for. You have leaky expectations. Too afraid of this and that. You take your fears too seriouslyeven after you have
completed your plans. Why are you behind?
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You didn't ask your parents for a set of instructions on how to walk did you? They didn't have
to give you permission to walk, too. One day, you just decided you push
yourself up, stood and started walking. Sure, they were there to hold you for
awhile. But you fell, you stood back up. You experimented with walking. Some things you don’t need permission. You don’t need a set of instructions. You need
action. (Whisper) It’s the same
in the work place. When should you ask for help?
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Somewhere
along the lines, especially when it is mid-year some people lose sight of where they had planned to go at the start of the year. Months rolled
on, new people on the team, the hubris of good sales (maybe), the vision
blinding daily mini crises, the seduction of sexy projects. These and more cantake you off the real objective. It’s always a
good idea to look at the actual plan on paper. Just so you don’t lose your way. Have you lost the plot?
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Once you
admit that you do not have the answer, that’s when the real solution manifests
itself. Pretension is the solution that thickens the mud. Eventually, it blinds you.
Real person
with a genuine concern for the customer. If everyone
who works in the frontline is told that, whatever training you do later would be easier. Whatever you want to build into your customer service platform would
make more sense. If you have
that, then a person would answer the phone. Not machines. Customers get real answers, not scripted verbiage designed to cover the corporation’s ass.If your
company think relational not transactional. I think customer service will really mean serving the customer. How may I
help you?
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Ad people like to say, “Advertising is not an easy business.” As if saying that makes the industry more glamorous and
more elite. Saying “Advertising is not an easy
business” is like saying “_________ is an expensive car.” It is only expensive if you cannot
afford it. Nothing is easy if you don’t have the skills and balls for it. Here, pharmaceuticals is not an easy
business, farming is not an easy business, surgery is not an easy business, IT
is not an easy business, service offices is not an easy business, education is
not an easy business, insurance is not an easy business, driving a cab is not
an easy business, medical research is not an easy business. I could go on. But
you get what I mean. We think too highly of ourselves. Do you have what it takes?
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You think you own your brand. You have
the illusion of control. For your brand to grow, you need to
connect with your consumers. To connect you need to cede control. Your brand is given nicknames by your
consumers. They tattoo it on body parts your mom should never know. They post
it on walls associating it with words you never want your kids to hear. They eat it the way you never intended. And use it ways you never conjured in your creative
labs. Your consumers have more liberty to do
to your brand than you as a marketer. Do you think you really own it?
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The beginner will think everything is
easy. For example, the executive thinks a boss’s job is easy. Then the beginner becomes a boss and
realizes that things aren’t as easy as it seems. In fact it is complex. There are so many intricacies to master. By mastering the intricacies, the
beginner now becomes the master, strips away all the complexities and executes
with Zen-like simplicity. Easy.Complex. Simple. That’s how you
learn. Simple but not easy. Don’t complicate stuff just because it
is simple. What is simple?
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I
don’t know what you won’t do. But it’s probably a good idea to list down what you won’t do. So when confronted with a situation, you will recognize it. As
consultants, we should not be the 24 –hour helpline, the assembly line, the
unlimited help dispenser, the bad cop, the change agent. These we won’t do. What would you do?
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