I attended a meet the other day. This is one of the rare occasions that I encounter a considerate and objective-driven client. His request was simple – show me the storyline, if I agree, you then demonstrate the art.
His objective was simple – finalise the storyline before
the full work is done. The artist saves his time and the client is happy with
the results. Instead, the artist was more interested in showing the full work;
the client was trying to see the meaning of the work.
The solution is very simple, set objective, set the
strategy and the execution will deliver it.
Do you start right to get it right?
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