Thursday, December 26, 2013

Who is in charge of the game?

I think it is important to be conscious of the “Law of Unintended Consequences” in all your plans and planning. It is also important to be aware that there are 3 possible outcomes. The first - it is possible that you will get a positive beneficial outcome. The second - it is possible to get a negative harmful outcome. And the third, a contradictory consequence than of what you intended.

This is especially true when you try to manage or manipulate a complex system. I think your market is a complex system of consumers and competitors. There is a chance that you will get undesirable effects that comes with trying to swing opportunities to your advantage with questionable ethics and tactics.

What is the intended outcome?

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