Friday, December 6, 2013

How many should you give?

Just like everything you do in marketing, even your sampling activity needs an objective and a strategy.

Who do you want to sample? Why do you want to sample them? Presumably, you want to give free samples out because you want to recruit a new user. So, how many samples are you willing to part with in order to get this user? Does your product or service need to be sampled multiple times before there is even a chance of conversion? Does it have to be habit forming? If it does, then wouldn’t your sample quantities go up? All these needs to be taken into consideration when giving out samples.

How many can you give?

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