Friday, June 28, 2013

Do they care as much as you do?



My heart goes out to my colleagues working in the marketing department. I believe they have one of the toughest jobs on the client side.

There are some lessons I think newbie marketers should know and learn before you become disillusioned.

After years of working with some of the best marketing people in this market, planning, sweating and bleeding marketing strategies and plans and executing them, here are something you should know: 

No one cares about marketing as much as you do. You may know marketing is what sells and long term branding is important, the rest of the departments don’t care and don’t want to care. 

Because they don’t care, they won’t think about the problem that affects marketing. EVEN if it started from their department. To them, it’s a production issue, it’s a trade issue, it’s a regulatory issue, whatever issues. Never a brand or marketing issue. They won’t see and refuse to see how it affects you.

When the other departments agree with you in front of the boss about what they will do? Expect them to change their minds and expect them not to inform you or the boss. Why? Because it is a it’s a production issue, it’s a trade issue, it’s a regulatory issue, whatever issues. Never a brand or marketing issue. They have no reason to inform you. Oh, and they don’t report to you. 

Will they care how it affects you?

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