Thursday, May 2, 2013

Where’s your battle field?

If you are going to equate marketing to the art of war, you are going to be missing out on a lot of things. Are the lessons there in the art of war books? Well, if you look hard enough, I am sure there are also marketing lessons in Barney the Dinosaur videos.

Seeing things through the right lenses at the right time is important. You know that already. But worth reminding.

What colour is your binoculars?

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