We are all attached to predictability. Because it gives us stability, it assures us what we assume to be true. Tomorrow will be a lot like today. That’s good. My schedule will not be disturbed. My sales will be well, predictable.
To stand out and to sell more, you need to take risks. You want to sell a lot, you want to be picked by the consumers, you need to be well, a little unpredictable.
That’s risky. So you fall back into the line. And you still expect to sell a lot.
When do you let go?
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