Thursday, May 16, 2013

How much courage do you have?

It’s interesting. Most brand owners know that they need to be different from their competitors to win. They start by creating very differentiated products. But once they start marketing and branding, they look at what everyone else is doing and they want to do exactly that. 

It’s the differentiation that made you stood out, boss. Continued differentiation will make you win. Don’t change the course now.

How much creativity do you have?

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