Tuesday, December 18, 2012

Are you intruding?



We had a call this morning. The caller wanted to know if we are able to increase their Facebook “likes” by xxxx% in x months because that’s what the boss wants.

We told the caller, there are tonnes of people out there who can do it with questionable tips, tricks and techniques. We went on to explain our house views on Facebook. You can read them here.


Interaction not interruption.

Don’t use technology to interrupt your consumers. Interact with them. Allow them to connect with your brand at a time of their choosing and their choice. Then you can deepen that relationship and when the time is right, they will recommend you to their friends. 

Think why are you doing what you are doing? Is there meaning for the consumer? There must be meaning before marketability.

Have you been interacting?

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