Monday, December 10, 2012

Are you measuring the right thing?

You can sell a lot of products and yet not have a very strong brand. In fact, people may even know your name but if your brand values, beliefs and experience is not attached to your brand then you don’t have a strong brand.

It’s entirely possible that you can have strong sales and high awareness of your brand but people have absolutely no relationship with your brand. In that case, do you have a strong brand?

What’s the measure of a strong brand?

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