Thursday, December 20, 2012

What’s your job?

How many times have you seen sales people blaming marketing people for not doing their jobs? How many times have you seen marketing people blame sales people for not doing their jobs?

Perhaps, one way to settle this is to see marketing’s role as to persuade the consumers to USE the brand. Sales’ role is to convince the consumer to BUY the brand. One takes care of the share of mind, the other the share of market.



Will this work?


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