It
always amazes me whenever someone (doesn’t matter who – it can be a brand
planner or client) does a brand mapping involving their brands and competitive
brands on a x and y axis with 4 attributes and find an area that is absolutely
unoccupied. Like the example above.
Really?
Wow.
After
all these years, who would have thought none of your competitors or any of
the other players in the category did not figure that one out?
Please,
do everyone a favour when that happens – work harder, think better, relook into
the variables you are measuring. Something is not quite right there.
What
space do you truly occupy?
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