Is it going to be as bad as you think?

When you fail to execute the ideas you have and a million reasons why you cannot and should not execute it? Are they backed by rational reasons or emotional excuses?

What if people think lesser of our brand if we did this? How will we find the resources to launch this? This isn’t really our target is it? Should we revisit the objective?

You can cook up a million excuses. But your lovely competitor who is winning his battle with resistance is shipping. With it, she will have a ton of learning she will use to better her next course of action.

What are you afraid of exactly? Losing your job? Losing market share? Well, if you continue with this inaction – losing your job and market share is a sure thing. Perhaps if you tried some risk, the upside may just surprise you.

How brave are you willing to be?

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What have you created?

Take that space between perceiving something and letting the words come out from your mouth to criticize and make it more productive. Create something. 

Give yourself reasons to make something. Even if it is something small. Everything big usually comes from something small. It’s easy to say, “This is not nice, it is not tasty, it is not right.” 

What is difficult is to say, “This is what I did, how do you like it?” and be vulnerable. Ignore the need to pretend you are adding value by criticizing. Instead pick up a pen and start writing. Or a brush and start painting. Or some money and start a business. 

Create don’t criticize.

Where can we see your art?

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What are you singing today?

Proven can be phenomenal.

Old can be outstanding.

Mundane can be magnificent.

Simple can be sexy.

Expected can be exceptional.

(Courage + Effort + Talent) x Imagination = Astonishing

What’s your twist?

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What’s going to make you change?

Death is usually a wake up call for a lot of people. I know when my Pa passed away a little more than a year ago; it was a big wake up call for me. 

I was just thinking. It’s the same for brands too. Brands come and go. Brands are born, they grow old, they grow big and they die. That’s why, one of my favorite exercise for brainstorming session is writing the brand’s obituary. It really forces you to think what will be the cause of the brand’s death.

Death is a good awakening for a lot of people. But you don’t need for it to happen to you before you do something. It’s the same for the brand you handle, you don’t need for it to show signs of dying before you do something about it. 

What you did yesterday or a few years ago that propelled it to where it is today? May not be what will work anymore.

Are you waiting for death to be a wake up call?

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Is the brand award going to do you any good?

Awards are good. It is an affirmation for the hard work the team has put in. Especially if the award is results based. Brands who win awards must think and introspect. When is an award not good for your brand? 

It is when the award breeds complacency within your team. Thinking they have arrived. Whether won or bought or scammed. If the award is easily obtainable, does it still carry any prestige? I am not sure. Some people like to be associated with these. Are people capable of being proud of something so easily obtainable? Do they not feel empty when you win it?

The race should always start from within - doing the best that you can do for the brand and for the company. If you can beat your own weaknesses, and beating your competitors along the way, great. If you can’t even overcome your own weaknesses, what’s the point of an externally given award?

What ghost are you confronting today?

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Are you looking at social media like a magic potion?

Social media isn’t your secret potion that will help you save more from your advertising budget and spend less on marketing. It is part of the bigger picture and it will gain importance. But you need to remember it is not the secret sauce to your cost cutting measures. 

It’s relationship rather than advertising. Do not look at these networks like it’s your daily ad insertions. If you look at it as an ad, then it stops working. Social media works best when you make friends fans.

If you believe social media=viral=sales. Then you are in for a big shock. Social media can go viral but social media isn’t about a viral campaign. It is about engaging people. 

To engage, you need a story. You need to figure out what you stand for. Nope. That positioning statement of yours won’t work. Burn it. Get someone to help you figure out what you stand for and create a story around it. 

What’s your story? 

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Story breeds content and engaging content goes viral easier.

Are you drinking that cocktail some guru told you to?

Social media isn’t free?

Most clients get excited about social media because they have heard two things. One, it’s free. Two, it’s easy.

Nope. That’s not true. Just because you have a Facebook account and a Twitter doesn’t mean it is easy for your company.

Social media isn’t free. And it’s not cheap. Consider these – social media takes a lot of time. Planning takes time and specialist to help you takes fees. It takes commitment of resources behind the plan. It also means financial commitment for personnel – internal and external to manage it.

Management, maintenance, moderation. Who’s going to devise the strategy? Managing the plans and strategy takes time, money and effort. That sounds like a lot of money to me. You need to maintain the hardware and the heart ware. Social media is about relationships, so you will need people to moderate the conversations. Sounds like head count to me.

How much are you willing to pay?

Let us help. Call us now at +60378901079 or visit us at roar-point.com