A plan stays a plan on paper. Putting small progressive parts of work together is better than sitting on your plan and waiting for the right moment. That’s why we say plans don’t work, people do. And action not deliberation.
I would add,
courage is better than cowardice. Your fear of failure is holding you back.
Anxiety is holding you back, not risk. Clear this in your head and execute
already.
When are you moving?
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Creativity doesn’t just appear out of the blue in full blown form. It takes hard work. It takes many layers of questions to get to answers. The more work you put into it, the better it becomes. It takes hard work to get into the flow. Don’t think you need to be in the mood to get ideas and be creative. Creativity can be forced with hard work and discipline.
Do you think it
came out of nowhere?
Some people are lone rangers for a myriad of reasons. Some want to own their victory when they get there - alone. Others are too prideful to ask. Asking and soliciting input from others on your plans doesn’t mean that you are letting others decide what you should work on. It’s to help you find the gem and get it to work better than when you first started. You need not listen to everyone, in fact you should not. Neither should you listen to all the words of encouragement too. Learn to ignore the cold blankets when the need calls for it. The path to a clearer plan lies somewhere in the middle of passionate encouragement and painful criticisms.
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It helps if you have a clear idea on what you want to do. Being laser focussed on the goal but being open to various ways of getting there.
Start it small.
Test it out. Change it. Massage it. Work it out. Fail and try again. Face a
setback and restart again. Hit a wall and change your route. The big win is the
accomplishment of many small victories.
How much patience do you have?
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Write about your brand and why should people care about it. Like how Jerry Maguire did. Start writing everything and anything that comes to mind. Then put it aside. Then come back and re-edit it.
Tell us your
story. If you don’t tell us your story. Why should we care?
Can you make us care?
Whether it is an e-store or a physical store, the idea has always been for people to discover you before they reach the store. Then remember you when they see you and make the purchase.
So, whether it
is digital or non-digital media, you are still competing for attention and
action.
Did you get to know them first?
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You would be surprised how often we are shown a marketing communications plan that is passed off as a marketing plan. There is a huge difference between the two and if you don’t know the difference and where these two sits in the marketing process then you have a huge challenge.
Do you know the difference?
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