Thursday, April 16, 2015

Did you have a successful campaign?



Good. Protect that gain by fueling the new success. Follow-up with activities that excite – contests, promotions, vouchers, whatever. Get your fans excited.

What would you do next?

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Wednesday, April 15, 2015

Where do you start?



A budget, an objective, a strategy, a capable team that works.

How will it end?

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Monday, April 13, 2015

Who influenced you?



The big brands that you admire are careful about the quality and quantity of the mediums that they use. That does not mean they do not occasionally experiment with and take risks with lesser known mediums. It just means they are calculated about their moves and limit their mistakes. They do not get over excited over the media person’s pitch or their mom-in-law touting how she was influenced by a particular medium.

What made you think it is good?

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Friday, April 10, 2015

How long you can last?



If you cannot take your work pressures, you won’t last very long in your position. If you release that pressure on your colleagues and suppliers, your career in the company will be shortened.

There are of course those who are rude and impolite who lasts a long time in companies.

But last I read, stress causes chronic diseases.

How nasty can you be? 

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Thursday, April 9, 2015

Have you disrupted yourself?


Marketers know they need to disrupt the market to get a foothold. To be noticed. To sell their wares.

One of the most challenging jobs of the marketers is to disrupt their own attitudes and beliefs. Instead of sticking to the tried and tested, to venture into an unknown – that’s where disruption resides.

Are you one to maintain order?

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Wednesday, April 8, 2015

Who do you safeguard?



"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." 

Let us help. Call us now at +60378901079 or visit us at roar-point.com