Today we
reach the first 1000th blog entry. We started this blog a little
over 4 years ago and said we would do it every working day.
We were a
little surprised that we have reached this figure already. It didn't seem that
tough to write 1000 blog entries. I am not showing off.
I am going to
be selfish. I am writing this blog as a reminder for myself.
I like to
think it is important to start. And it is important to keep walking.
In a world of
speed, slow seems to be vulgar. But slow is precisely how things get done. Whether it is writing something, losing fat, gaining muscle,
making a million dollars, owning 250 houses, publishing more notable research
papers in high impact journals, having good health, building a brand,
establishing a business, having a good career... whatever.
It starts with starting and being consistent.
Instead of
sitting and wait, it’s important like Seth said to make something happen and to pick yourself.
Me? I just
have to keep writing.
Some people don’t
get what this blog is all about and that’s OK.
Some blogs
give you answers; others inspire you to ask better questions.
I hope you start something.
Why have you not started?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
Above-the-line,
below-the-line, through-the-line, online. All these are mediums to get your
message to your consumer. There are many choices and a combination of these
will deliver the best results. There is no need to choose one over the other.
You can use different mediums to compound on the effect of the other.
Don’t
be too biased to certain media choices. Just because you aren't familiar with it doesn't mean they cannot deliver to your goals.
Are
you the right fit?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
One
easy way your brand can look big is to start advertising above-the-line (mass
media like newspapers, radio, TV) consistently. It sounds old fashion. It will
also make your campaigns in other mediums more noticeable.
How trendy can you get?
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Be
logical. Park emotions aside. Look at the facts and figures. Sprinkle some past
experiences. Don’t let emotions get in the way of your decision making in order
to be consistent.
How
emotional are you?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
I
am beginning to think branding is an all or nothing activity. And I hate
absolutes.
You
can’t say you want a big brand but you only want to do posters and
shelf-talkers and perhaps run a small campaign a year when you can afford to
spend quadruple the amount.
If
you believe, go all out.
Are
you a true convert?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
Sure,
keep track of your campaigns to evaluate their effectiveness. But if you keep
track of every single detail and keep asking for reports every other day then
you are missing the bigger picture. If you are doing that, you are not in
control of the campaign. The campaign is controlling you.
How much do you need to know?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
