Monday, April 6, 2015

What is the right fit?

Above-the-line, below-the-line, through-the-line, online. All these are mediums to get your message to your consumer. There are many choices and a combination of these will deliver the best results. There is no need to choose one over the other. You can use different mediums to compound on the effect of the other.

Don’t be too biased to certain media choices. Just because you aren't familiar with it doesn't mean they cannot deliver to your goals.

Are you the right fit?

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