Can you create a new category?

Of course you can. Just don’t expect it to be a free ticket to market success. Just how do your consumers slot your product and service into his mind? The simple answer is through his world view; which is a collection of his experience that shapes how he sees things.

Of course you can create this slot amongst the masses. But you have to start with the innovators and the early adopters first. That means money to educate a whole new group of people in the hope that they influence the rest.

Having no competitors doesn’t mean it is easy. Either way, competitors or not you need to invest. Time. Money. Effort.

What new invention do you have?

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Who’s your competitor?

I am sure you are new. So new you have no competitor. Just because you feel and think you have no competitors doesn’t mean you have no competitors. In fact, it might even be a fact that you have no competitors. But in your consumer’s mind, YOU will ALWAYS have a competitor.

Why? Because the consumer asks a very simple question in his mind, “What is this?” This three word question necessitates that he slots your product and service into a category in his mind. That way he can relate to it.

So you see, once he slots you into that category a slew of competitors appear in your consumer’s mind. And that’s the only list of competitors that matters.

Do you have competitors?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

How much effort does it take?

Drop by drop an empty bucket is soon filled with water. You know that. But it’s worth mentioning again and again until it sinks in.

If you did one small thing every day, it will make a huge impact in your life and business in a year.

Eat a little more fruits and vegetables a day.
Get into the office earlier.
Leave the office on time.
Personally attend to a customer.
Resist making just one complain a day.
Give one compliment a day. 

You don’t need more examples; you need to say, “That I can do.”

But chances are you won’t. I know.

Can you imagine the impact?

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When are you walking away?

Some prospects find it interesting that we leave money on the table. They think we are cocky when we turn down their business. But I assure you not.

Sometimes, we turn business down when the values do not match. Other times, when the understanding of what branding is, the role of marketing and what advertising can and cannot do tells you the partnership will not work. Almost always, we walk away when the prospect feels only his business has the legitimate right to make money.

More importantly, we know what we want.

Do you know what you want?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

What differentiates you?

You are a marketer. But it is also true you are a consumer. If you as a consumer agree to these statements:

I want to be treated with respect

I want to be cared.

I want to be loved.

I want brands to be genuine to me.

I want to know I can trust you.

I want to know you have my best interest at heart.

Then why is it that you craft your marketing plans with elements of trickery? With promotions and sales that is not genuine? With mechanics that makes people distrust you?

No, all demographic groups wants all of the above. All psychographic groups wants the above. It is basic human need to want the above.

All good marketing treats people with respect and love.

Have you lost their respect? 

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Are you following one guru?

Variety is good. Having variety doesn’t mean you aren’t focused. Just means you have a choice to pick and choose what you can stir into the best cocktail.

Used to be one language is good enough. Knowing English will get you a good job. Now knowing English is barely enough, adding Chinese and perhaps Hindi will get you a brighter future. 

Variety works for a lot of things like nature, food, spices, art, even marketing theories and gurus. There are very few things in this world that are absolutes. 

Narrowly following one thing will only give you tunnel vision.

Can you follow the light?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

You don’t know us?

It’s no longer an excuse to not know. If you are coming to sell us something, even if it is a mind-numbing shredder machine, check us out.  It’s there.

If you are coming for an interview? Look us up. 

Not knowing and no time to do research is no longer an excuse. That excuse expired a long time ago.

This of course works for everything else as well. For whatever industry and whatever title you hold.

Don’t say no one gave it to me. Look for it. You can even do it on the phone now.

Don’t say I have no time. It’s the same amount of time to update your status on FB.

Technology has murdered your excuses.

How much do you know?

Let us help. Call us now at +60378901079 or visit us at roar-point.com