Is it perfectly alright to be less than perfect?

I have a nagging suspicion perfectionist choose to be perfect because our society thinks these people have exacting standards. So, it’s cool to choose to be perfect.

They are afraid to DO something. So, perfection becomes the perfect excuse.

They say, good is the enemy of perfect.

I say, perfect is the enemy of good. Often, doing something at 90% and sending it out beats NOT DOING anything and saying I am waiting for the perfect whatever.

While you wait for your perfect, I am inching one percent at a time. 10 more rounds I would reach perfect while you are still at ZERO.

Can less than perfect be good?

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How much does your raw materials cost you?

When was the last time you sit with your raw materials then decide to do something about it? What are your raw materials?

The feeling in you that you want to write something. The feeling in you to start something. Draw. Call your mother even when you have nothing to say. The urge to do something about your willful blindness. Send in the proposal risking looking stupid. But never quite get down to it? That’s your raw material.

The primal emotive burst in you that wants to get out? That’s your raw material. Let it get out. Let it make you do something. As long as you don’t hurt someone, that is.

You can only feel yourself when you let yourself out of you. Then the rest of us can feel you too. Then you can make an impact on us.

We want you.

When are you opening?

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Are you inventing your genre of marketing?

In the process of invention, most inventors goes thorough a process of asking who the invention is for? What challenges does it solve? What is the proposed solution? They test out the proposed solution then ask themselves if it can be further improved.

Sounds to me much like marketing.

So marketing like inventing is a creative endevour.

So, are you a marketer who expects inventions coming from R&D department only? And say to your agency that it’s a creative challenge?

How creative are you?

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What numbers do you want?

Let’s give ourselves a scenario. If you are a football apparel brand, would you rather:

• A professional footballer who is a fan of your brand? You only have one such fan and he wears it when he practices.

• 11 amateur footballers who have a huge fan base but you can have 11 of these as fans.

• Or a 1000 fans who does not play football but watches football every weekend and has influence over 10 people each when it comes to sports apparel?

Have you figured it out yet?

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How’s the water, Honey?

I am not much of a fan of coloured oceans. As in I don’t quite understand what’s the fresh oceanic breeze it brings.

To compete some people break rules. Others create new rules.

Some people challenge the norm, others make new norms. They are normally seen as abnormal.

The colour of liquid you swim in does not matter as much as how you swim in it.

If your ocean is red, is your river also red?

What colour is your river?

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Is your clock ticking the right to do list?

You cannot create more time. But you can manage your effort. When I finished my 500 questions book this year, friends asked me how did I find the time? I didn’t. I managed my efforts. You and I have the same amount of time. 

If you stop clinging to the rituals you are so used to, perhaps you will manage your effort better. 

What rituals? I am always tired. But you pretend you don’t know the cause? It’s because you are still on the computer deep into dawn. I always never complete my to-do list. It’s because when the item comes up, you create an excuse and reply emails instead. And every item that comes up and you don’t much fancy to do it? You move on, only to realize it’s the end of the day.

Stop clinging to the nonsensical rituals of your daily life.

What are you knocking off today?

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What is the will of endurance?

Tell someone who is always on the go, rushing to complete a project and pride themselves as a go-getter the word - patience, you will likely get a “What kind of old school softie are you?” look.

As if patience is this soft cotton incapable of getting anything weaved out of it.

You will likely hear them say, patience is overrated. It’s not a virtue. 

I don’t want to debate that. I believe it’s far better to make these people realize, patience is an energy they need in their quest for success. Whatever is the success they deem fitting.

Patience is latent energy ready to pounce.  It’s the crouching tiger waiting for the perfect moment. There is nothing soft about that.

Can you feel the energy in waiting?

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