I was telling some business associates last week that many eons ago. I told a brand manager that in order to achieve her sales target we would have to get every 3-year-old to drink 3 cans of 400gm milk power per week. An almost impossible marketing goal.
Be rigorous with your numbers. Here are some places where you need to be:
- Marketing objectives
- Sales numbers
- Revenue and profit
- Penetration rate
- Usage frequency
- Purchase frequency
- Media numbers like share of voice
Learn to love
the numbers that matter.
Do you have the
numbers?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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