“Only a customer can define business purpose”, Peter Drucker THE Grand Master Mahaguru Sifu of management wrote that. Food for thought when you consider that he also said, “Mission statements have to be operational; otherwise, it is merely good intentions” in such a way that - a manager’s job is to turn “the organization’s mission statement into specifics.”
Your mission statement doesn’t have to be sexy. It has to be operational.
Is your mission statement more of a statement than a mission?
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