Thursday, September 15, 2022

What are you charging?

Your customers buy solutions. They don’t buy hours. Why are you selling hours then?

If your customer’s air conditioning has broken down, you quote them based on how much to get cool air flowing again. They are buying cool air flowing again. Not whether you take 10 minutes or 10 hours to fix it.

How long you take to solve the problem is your expertise. If you can do it efficiently, it’s your skill and knowledge in running your business.

The customers don’t need to know that. They just need to know; this is the solution you can provide and this is how much it will cost them to solve the problem.

Are you selling hours or solutions?

Let us help. Call us now at +60378901079 or visit us at

No comments:

Post a Comment