Wednesday, August 21, 2013

How long should we walk?

If your brand wants an enduring relationship with your consumers then you need to approach it just like how you build relationships with friends.

You reveal aspects of yourself to them as the relationship progresses. Yes, stand for something. But don’t stop there. Reveal other aspects and side stories about your brand that is congruent with your main story aka what you stand for.

That’s how your relationship with your consumers will grow to be more enduring. 

What do I know about you?

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