Some people are so pious to their marketing beliefs to the point of religious fervour that it is frightening.
There are many ways to gain brand awareness and there are countless mediums you can mix and match in order to attain the objective. Don’t be fanatical about it.
Follow the principles of good integrated marketing, some phrases may not be in vogue now but the principles endure. Abide by the fundamentals but don’t be a fundamentalist.
You aren’t baptized to your marketing beliefs. As with most things, you should be cautious about extreme views. The middle path, always.
Why should there be commandments?
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