Leading the consumers to the decision to use your brand isn’t done with one media or one campaign. It takes countless moments of contact with your brand to ‘know’ you before they part with their hard earned money.
Learn about each medium’s role in your consumer’s life. Then pick the right one and spend enough on it.
It’s basic. But it’s the basic that people ignore because they are too arrogant with their assumptions.
What conclusion did they make?
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