Tuesday, March 7, 2017

What does the data say?


Be extremely choosy about which media you spend your media money. Sure, that radio spot is cheap in relation to other media choices like TV and press. But does it fit with your overall objectives? That decision is one that will not appear in any of the numbers and data. It is judgment you have to make as a manager.

Always be very cautious about what you don’t know. When in doubt, always assume you don’t know.

What don’t you know?

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