Tuesday, November 29, 2016

How will we end?

Everything ends.

Instead of thinking some things can go on forever, it makes sense to plan for that end. Your campaign ends. Your packaging will look old and weary. Your marketing will not work anymore. Your brand becomes a has-been.

When you begin to pull the plug, you put in motion a planned end. That starts the birth of a new success instead of being sucked into a messy conclusion.

What’s the best start?

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