Monday, November 14, 2016

Can they see it?



Name a relevant case study to demonstrate a point to a client and you will likely get a, “That is not my product. That is not my category. That is from a different time.” retort. 

The whole idea of using case studies is to borrow learning from elsewhere and fertilize your own learning. But for clients like these, you will never be able to find a specific case to demonstrate your point. That’s because they will always be looking for the differences to negate the example that is given.

The lost in the learning is on the client’s end. Not yours.

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