How kind can you be?

It is better to be kind than be right. I read that somewhere.

Some people are worried that in this cold cut-throat world, being kind will be exploited.

What happens then? You continue to be kind because that’s the right thing to do.

Can you risk being wrong?

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How will we end?

Everything ends.

Instead of thinking some things can go on forever, it makes sense to plan for that end. Your campaign ends. Your packaging will look old and weary. Your marketing will not work anymore. Your brand becomes a has-been.

When you begin to pull the plug, you put in motion a planned end. That starts the birth of a new success instead of being sucked into a messy conclusion.

What’s the best start?

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Are you on the right track?

“Even if you're on the right track, you'll get run over if you just sit there.” – Will Rogers.

Keep on keeping on.

Are you moving?

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What are you hoarding?

Some people are worried about sharing. They don’t want to share the things they have. Knowledge, ideas, time, money (don’t even go there). These things to them are hard earned. When you give, you lose, others win.

They live in a world of scarcity. The world shrinks when everyone thinks like this.

Better to live in a world of abundance. Even better, create a world of abundance. Give, share, allow. The more you share the more there is to go around. Eventually, it comes around.

What do you get?

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How will their day look like?

How does your product/service change your consumers’ day?  Answering this question should give you some ideas on what position to take in the market. You don’t need to appeal to everyone. Just those whom your product/service will make the most impact in their daily lives.

Who needs your product the most?

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