Everyone wants to make their jobs easy. No one wants to do difficult things.
If your boss
employed you to do the easy stuff then anyone else can replace you. Oh, but you
do not want to be replaced.
If everyone
tries to escape from the difficult tasks and you volunteered for it, then you
are providing value. You are difficult to be replaced.
Look for the
difficult things that can be done in your role. Find that hard to sell product
and sell the crap out of it.
You are in
the company to do the tough jobs. You aren’t employed to do the easy job.
If you are
employed to do the easy job, then you know you are easily replaceable. That’s a
truth whether you like to listen to it or not.
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