Tuesday, December 9, 2014

What’s the plan?



There are no two ways about it. You want to grow your brand, you need to have a plan, invest your money in advertising (yes, spend some money), review your plan (yes, measure your executions), and be consistent (yes, keep doing).

Sure, some people will want you to believe that you can do branding for cheap. Free, even. Sure there is a place for that as long as you measure it against your objective.

If your branding efforts are cheap and free, you need to ask yourself – what can I achieve with it realistically? What is the time frame? What is the effort involved? If you are willing to pay the price – yes, everything has a price even when it is free – sure congratulations. 

But still, you have to have a plan, invest your time and effort (which means opportunity costs), review your plan and be consistent.


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