Tuesday, December 16, 2014

Are they in the right positions?



Just because someone can dribble the ball around and shoot it decently doesn't mean he is a good soccer striker.

The people who end up in your marketing department by design or default may not be the best marketing candidates for their marketing positions.

They need to have good marketing skills to fulfill their role professionally.

If your marketing department aren't scoring goals and top of the league table, perhaps it’s time to think about who is playing what positions?


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