Just because someone can dribble the ball around and shoot it decently doesn't mean he is a good soccer striker.
The people
who end up in your marketing department by design or default may not be the
best marketing candidates for their marketing positions.
They need to
have good marketing skills to fulfill their role professionally.
If your
marketing department aren't scoring goals and top of the league table, perhaps
it’s time to think about who is playing what positions?
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