Thursday, December 4, 2014

How rational are your consumers?

Most marketers know consumers aren't as rational as you like them to be. If they are, you would list all the benefits and features (or as an ex-client of mine says “benefeatures”) and you would sell truck loads of whatever you are selling.

The product with the most features would be the best seller. 

Yet, knowing this some marketers still insist on fighting the “most features on my product game.”

That in itself is not a very rational decision.

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