Spend big. Master marketing. Perfect social media skills. That seems to be what people are telling you if you are to be good with branding these days. Of course these are useful. But if you are small, then start small. Having all those does not mean you won’t fail. Knowing all these does not guarantee success.
But if you start and not be afraid to spend even when you feel it hurts. Then that’s a good start. Treat it as an investment into the brand. Start understanding the basics of marketing and the consumer. Get a good grounding into your consumer and the media they consume. All these do not have to be intimidating.
Small steps. Build on the learning. There is no need to do everything in a day.
Is there such a thing as instant success?
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